The creation of a logo...

A logo is the identity of a company, it's the first thing people notice and recognise as your brand.  Therefore, it is one of the most important designs to get spot on.
 
Logos need to represent the business, to stand out from the crowd, and to provide the feature point from which the rest of the branding can revolve around.
When we are approached for a logo design, we firstly undertake our standard market research and look at other companies within the same industry.  We need to identify what our client is going up against and try to get them to shine above their competitors.
 
Once we have completed this, and have listened to the initial design brief, we put together a selection of concepts for the client.
"A designer knows he has achieved perfection
                                                            not when there is nothing left to add,
                            but when there is nothing left to take away."
 
- Antoine de Saint-Exupery
With a multitude of completely different concepts to look at, we give our clients the opportunity to express their likings and dislikings of each.
 
With feedback provided, we are able to start our initial development stage, where we work on some of the ideas that the client expressed an interest in.
This process repeats a few times, until we are able to identify one particular design that the client is in love with.
 
We make some final adjustments to some of the finer details, such as the colour scheme.  The attention to detail required, goes as far as selecting a certain shade of red (as was the case for the RMS logo).
"I strive for two things in design:
                                       simplicity and clarity.
             Great design is born of those two things."
- Lindon Leader
The final stages of the process is to supply the client with a selection of copies of the logo in a variety of formats.
 
Logos are usually used for printwork, such as brochures, leaflets, etc.  But they can also be needed on websites or online advertising.  Each of these uses could require different formats, and therefore we make sure that we supply the logo in every necessary format.
With the RMS logo, they needed it to be used on the side of their building, so working alongside the construction company, we supplied the relevant artwork for them to create the huge sign, that is now emblazoned across the front of their building.

Challenge.  Inspire.  Create.

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